Why Tata Harrier and Safari are ‘Failing BIG’ and Tata’s Turnaround Plan Explained!
Tata Motors has made significant strides in the Indian automotive market over the past few years, particularly with the Harrier and Safari models. These SUVs were meant to revolutionize the brand’s image, but the reality is a little different. As a car enthusiast and journalist, I’ve taken a deep dive into what’s going wrong and how Tata plans to set things right.
The Reality Check: Where the Harrier and Safari Fall Short
If you’ve ever taken a ride in the Tata Harrier or Safari, you know they offer bold designs and a commanding road presence. However, beneath the surface, these models have some glaring issues that have left potential buyers scratching their heads.
1. Disappointing Infotainment System:
Let’s start with the tech. The Harrier and Safari come equipped with a 10.25-inch touchscreen, but many users have reported that it’s more of a hassle than a help. Lagging response times and connectivity issues have frustrated many drivers. Imagine trying to navigate your favorite playlist or map while dealing with a system that’s not up to the task—the experience can be infuriating.
2. Interior Quality Concerns:
While the exterior has the wow factor, the interiors don’t always deliver. Plastics that feel low-grade and inconsistent panel gaps have been noted in reviews. When you’re spending a significant chunk of change on a new car, the expectation is for every aspect—especially the interior—to feel premium.
3. Performance Inconsistencies:
Tata has marketed both SUVs with powerful diesel engines, but many drivers have reported a lack of refinement, particularly at higher speeds. Yes, these SUVs can tackle rugged terrains, but the driving experience leaves a lot to be desired, especially compared to competitors like the Mahindra XUV700 and the Hyundai Creta.
4. After-Sales Service & Reliability Issues:
There have been whispers in the automotive community about inconsistent after-sales service and part availability. In a market where customer service can make or break a sale, these concerns are particularly damaging. If you’re investing in a vehicle, you need to feel assured that help is available when you need it.
Why This Matters for Buyers
In a world where SUVs like the Skoda Kushaq and MG Hector are setting new standards for affordability and technology, Tata is at risk of being left in the dust. Many prospective buyers are choosing alternatives that offer more reliability, better technology, and superior service. The Harrier and Safari, two models that should have set the stage for Tata’s dominance, are instead creating doubts in the minds of customers.
Tata’s Turnaround Plan: What Lies Ahead?
So, how is Tata planning to address these shortcomings and regain its competitive edge? The automaker is embarking on a multi-faceted approach:
1. Enhanced Technology Upgrades:
Tata is reportedly working on updating the infotainment systems in both the Harrier and Safari. A more user-friendly interface with better connectivity could make a world of difference. After all, the modern car buyer is tech-savvy; a clunky system just won’t cut it anymore.
2. Quality Control Improvements:
Tata is investing in more rigorous quality control measures. This means better materials, tighter tolerances, and improved overall assembly processes. For buyers, this translates to a vehicle that feels more premium and less ‘budget’—a crucial factor for aspiring buyers.
3. Customer Service Rejuvenation:
Tata’s leadership is acutely aware of the after-sales concerns and is working on training service personnel better and improving the availability of spare parts. Building trust with customers is as important as building good cars.
4. New Model Launches:
The company has hinted at upcoming launches designed to mix things up in the segment. Rumor has it that Tata is planning to revamp existing models and possibly enter the electric vehicle (EV) arena with a bang.
The Bigger Picture
When considering the Tata Harrier 2025 model and its drawbacks, it’s essential to weigh both the positives and negatives. The bold design, spacious interior, and powerful diesel engines are enticing, but they’re overshadowed by the tech and quality issues.
For potential buyers, it’s crucial to evaluate your priorities. If premium features and after-sales reliability are high on your list, you might want to take a closer look at what competitors are offering. However, if you can overlook the quirks in exchange for style and presence on the road, the Harrier and Safari still have a lot to offer.
In conclusion, Tata Motors is undoubtedly aware of the challenges ahead and is working strategically to regain consumer confidence. As they roll out changes, it will be interesting to see if they can turn the tide. But one thing’s for sure—the landscape is competitive, and it’s up to Tata to adapt or risk falling behind. If you’re in the market for a new SUV, keep an eye on Tata’s upcoming moves; it might just be worth the wait.
Utsav is an automobile enthusiast and auto news writer with 2+ years of experience in the Indian car industry. He has covered major launches, done detailed car reviews, and follows trends in the EV segment.